Hisense will engage in global marketing and advertising activities for FIFA’s 2017 Confederations Cup and 2018 World Cup, the company said in a statement.
FIFA has been battered by a series of corruption scandals and has struggled to find new sponsors to replace top-tier partners Sony Corp and Emirates Airline after their deals expired at the end of 2014.
The soccer body signed a partnership in March last year with real estate and media conglomerate Dalian Wanda Group, the first Chinese company to sign up as a FIFA partner.
The company received the highest sponsorship rights, including rights to all FIFA competitions and corporate activities up to and including the 2030 FIFA World Cup.
Chinese e-commerce giant Alibaba Group Holding Ltd was in discussions to become a top sponsor of FIFA, Bloomberg reported in May last year.
(Reporting by Rama Venkat Raman in Bengaluru; Editing by Amrutha Gayathri)
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